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17TH SEPTEMBER 2018 / SIMON TAYLOR

Age UK: Charity fundraising product development

Age UK was early in the development of a Lottery product as a means to raise necessary funds. Its Weekly Lottery is the largest charity run lottery in the UK and has been running for 15 years. In this period the lottery has paid out £5m+ and raised £40m. We’re delighted to be helping Age UK make decisions about the future of this successful product, establishing a strategy, and developing the product and marketing communications to ensure its success over the next decade.

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