Under intense competition from Netflix, Amazon and the BBC, Sky sought to decide on a strategy for its commissioned and acquired TV content over the next three years.
We were very excited to work with Sky on this challenge to move ‘beyond genres’ and define content in new ways; challenge internal thinking with a more emotional perspective on content consumption; and create consensus amongst a diverse group of content acquirers and commissioners. We designed a structured decision-making approach that identified and prioritised a number of content ‘territories’ that Sky could own in the future.
"OKO's structured yet innovative approach and gravitas was critical in winning confidence with our senior stakeholder group from the outset. The workshops that interspersed the fieldwork enabled our teams to buy into the new approach and identify the key challenges and opportunities as the project unfolded. Their methodology truly uncovered the emotional drivers to enable our senior stakeholder group to make critical decisions as they develop Sky’s content strategy for the next 3 years. We’ve had great feedback from the whole team involved – our lead internal client describing it as the best work she had seen."
Chris James, Insight Controller (Content Strategy), Sky UK Ltd