Market Research For Charities and NFPs

OKO Ltd

market research for charities and nfps

insight for charities

OKO provide insight that enables charities & other NFPs to build brands, drive fundraising and engagement, raise awareness for their cause and design information and services for beneficiaries.

Using person-centred qualitative and quantitative methods and advanced analysis, we deliver trusted evidence, fresh ideas and clear strategies to help our clients achieve their goals.

our work

oko services

We provide research services for charities & NFPs in three key areas across supporters, beneficiaries and other stakeholders.

Supporter loyalty strategy and measurement

Supported profiling/needs assessments

Supporter segmentation

Market opportunity/growth assessments

Beneficiary needs in relation to services

Lived experience and service experiences

Fundraising product portfolio/strategy research

Specific fundraising product development research covering: Cash Giving | Community | DYOT | Computer Gaming | Corporate Partnerships | Events | Legacies | Lottery/Raffles | Mid Value/Major Donors | Regular Giving | Sponsorship | Subscription Products | Volunteering

Beneficiaries service development research

Service portfolio and architecture

Brand proposition/platform development and testing

Product proposition development and testing

Advertising concept development and testing

Campaign concept development and testing

Information/awareness campaigns

Beneficiary service communications testing and development

 

market research for charities and nfps

sector research

As well as providing insight to individual clients, we conduct our own research and make this available in free, evidence-based reports to the sector.

Our latest report, “Beyond the Emotional” sets out 7 key areas of focus for charities to address significant shifts in supporter attitudes and behaviour, giving them a more tangible and engaging experience that builds loyalty through interest, interaction and flexibility.

If you work for a charity and would like to receive our reports, please get in touch.

oko research methods

We use stand-alone and integrated methodologies. A key advantage of working with OKO is that our project management team is equally adept at and comfortable with qualitative and quantitative methods.

Desk research

Meta analyses of existing insight and data

In-depth interviewing

Paired depths/triads/friendship/family groups

Ethnography, including longitudinal research

Focus groups

Online quantitative research using client sample and an array of general and specialised UK panels

Advanced analysis, including integrating sample from multiple sources and from multiple formats into a centralised platform; advanced analysis such as factor, cluster, regression, Latest Class segmentation, CHAID and Structural Equation modelling; data visualisation and application of scoring to clients’ databases

Client workshops, including insight activation, creative thinking, innovation and strategy

market research for charities and nfps

our team

Our team have an average of more than 25 years’ experience in insight and strategy, including working agency and client-side in the charity sector, providing industry training via the Market Research Society and guest lecturing & insight course design for Lancaster University Management School.

We are hands-on on every project, involved directly in design, fieldwork, analysis and client delivery.

market research for charities and nfps

why oko?

More than 95% of our work comes from existing clients and their recommendations and referrals to new clients.

We were the first ever agency to win AURA’s (Association of Users Research Agencies) Best Small Agency, the only award in our sector for which agencies cannot apply. OKO was nominated by Macmillan and voted winner in a ballot of more than 200 users of research agencies.

market research for charities and nfps

how we work

OKO works virtually right across the UK in order to be able to provide charities with more diverse research samples, access to hard-to-research audiences, better quality research and fantastic value for money.

working with:

other research for good

As well as our work for charities, we work on a small number of carefully selected projects ‘for good’. These include research projects for clients like Sky Arts, The Economist and Bristol University around:

If you work outside of the charity sector, but think OKO might be the right fit for your project, please get in touch.

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