market research services
Market research services More than 95% of our work comes from existing clients and their recommendations and referrals to new clients.
more reasons to work with oko
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Trusted partnerships, built over time
Our longest continuous client relationship spans more than 20 years. We build lasting partnerships because we deliver insight that people trust — and decisions that stand up over time.
We work across the whole organisation
We collaborate with stakeholders at every level — from boards and executive teams to insight, marketing, digital, service design and delivery. We understand the competing priorities organisations face, and we translate insight into decisions that work in the real world — not just on paper.
Depth of insight, grounded in real conversations
In the past five years alone, more than 35,000 customers, members, supporters and service users have shaped our insight. Over the same period, our team has spent over 2,500 hours in direct qualitative research — listening, probing and understanding what really drives behaviour.
Expertise with complex and sensitive audiences
We are highly experienced in researching and engaging people in complex or vulnerable situations — including those affected by health conditions, disability, or life-changing circumstances. We bring care, rigour and respect to this work — ensuring insight is both robust and responsibly gathered.
Reaching voices others miss
Through our national networks and inclusive approach, we engage audiences that are often underrepresented or harder to reach. This includes people from diverse ethnic backgrounds, different socioeconomic groups, neurodiverse communities, and those outside major urban centres. Because better decisions depend on hearing from the full range of people affected.
Designed for value, not overhead
Our model is deliberately built to maximise value. We work flexibly and efficiently — so you invest in high-quality thinking, research and analysis, not unnecessary overheads.
Proven at scale
We work with leading organisations, including 8 of the UK’s top 25 charities, some of the largest membership organisations in the world, global trading standards bodies and growing and established corporates. From large, complex organisations to ambitious purpose-led businesses, we bring the same rigour, clarity and focus on outcomes.