OKO Ltd

market research for charities and nfps

insight for GOOD

OKO provides insight that drives results: for organisations, their stakeholders and the wider world. We work with charities, membership organisations, standards bodies, social enterprises and purpose-led businesses, supporting both commercial success and positive impact.

 

Through human-centred methods and advanced analysis, we turn evidence into clear decisions, stronger strategies, and better outcomes.

let's talk

our work

"OKO's research supports us in taking significant decisions around our strategy. They bring a lot of credibility and experience to the projects they deliver and in many ways feel like an extension of our team"
OKO Ltd working Macmillan Cancer Support
"OKO have a depth and breadth of experience unrivalled in the industry that they applied to our work throughout, we weren’t passed onto junior staff after the initial stages like other agencies we’ve worked with in the past. They demonstrate excellent sensitivity towards the complexities of our research and the participants, and they really get to the heart of the matter, providing top quality work that moves us forward.”
OKO Ltd: Market research for charities and not for profits across the UK.
"Working with OKO was like working with a strategy consultancy, brand agency and insight consultancy all wrapped up into one. In particular, our immersion and ideation day was really effective in bringing us closer to our community and tapping into the creativity of the team.”
OKO Ltd: Market research for charities and not for profits across the UK.
"I re-read OKO’s report yesterday and wanted to thank you for a great piece of work. The research was proactively and professionally managed and produced actionable insights, presented in a really digestible format. From our perspective, a fantastic first experience and outcome with OKO!"
OKO Ltd: Market research for charities and not for profits across the UK.
" OKO’s work has helped us to better understand one of our key audiences, and how they use pharmaceutical information as part of their workflow, to make confident decisions to improve patient safety.”
OKO Ltd: Market research for charities and not for profits across the UK.
"Their qualitative research approach is based on coaching methods – that skill shone through, they were a calming and caring presence which fitted very well for this piece of work. OKO’s general enthusiasm and passion for Battersea shone through."
OKO Ltd: Market research for charities and not for profits across the UK.
"OKO’s approach remained agile to our challenges, right from the point of tender. They really listened to our needs and those of our agency partners and came up with an approach that got us what we needed, on time. Thanks to OKO we are confident we know our audience better which is informing our work in multiple areas."
OKO Ltd: Market research for charities and not for profits across the UK.
"OKO quickly understood the sector and its challenges and gave us clear insight and recommendations as to how we could develop our offer in line with the changing needs of our younger members. They were able to credibly communicate this with presentations up to Board level to ensure that the key messages from the research really landed.”
OKO Ltd: Market research for charities and not for profits across the UK.
"We worked with OKO to research what was one of our biggest books. The research gave us a really rich understanding of the consumer context into which the book was published. OKO put a lot of thought into constructing the perfect methodology, and at PRH we especially appreciated the strategic, decision-focused research outputs that we received at the end of the project.”
OKO Ltd: Market research for charities and not for profits across the UK.
"The audience insight work that OKO did for our charity was superb, it will change the way we fundraise and the way we interact with our audience. It has also brought our team closer together, thinking in a more audience centric way, rather than from a team/channel perspective. Not only were the outcomes excellent, they delivered fantastic sessions that engaged the whole team and made people excited for what was possible in working in this new way."
OKO Ltd: Market research for charities and not for profits across the UK.
"OKO very quickly understood our brief and key objectives of the project. They have a very thorough process, kept us informed and brought us on the journey whilst being responsive to our feedback throughout. OKO kept us informed, challenged some of our thinking on the subject and provided key insight which will now feed our strategy. They are also genuinely easy and nice to work with.”
OKO Ltd: Market research for charities and not for profits across the UK.
"Working with OKO in designing our marketing research module makes a real positive impact on our students’ learning and prepares our students for the real world.”
OKO Ltd: Market research for charities and not for profits across the UK.
"OKO provided real clarity and a robust process for decision-making that challenged our thinking and helped us to develop innovative new solutions."
OKO Ltd working with Age UK
"OKO were a pleasure to work with. Their extensive knowledge of the charity sector shone through as they added value at every stage of the project. The end result delivered everything we asked for; in depth and detailed insights into our supporters and their motivations for legacy giving, as well as clear signposts for future action.”
Oko Ltd Working With The Donkey Sanctuary
"OKO are really knowledgeable about the charity sector. They are inclusive and collaborative, easy to work with, professional but down to earth.”
OKO Ltd: Market research for charities and not for profits across the UK.
"OKO will always be top of mind when asked about anything to do with consumer insight, this is both because OKO is fab at what you do and also because you are great bunch of people.”
OKO Ltd: Market research for charities and not for profits across the UK.
"OKO helped us tackle a very complex, tricky topic to research with our supporters, one that none of the internal team had researched before. They delivered a high-quality, well-run project from start to finish. The team were a pleasure to work with, and I would be delighted to work with them again."
OKO Ltd: Market research for charities and not for profits across the UK.
"OKO’s approach was very collaborative, it really felt like we were part of a team working together. They were highly responsive, did what they said they would do and continue to help us maximise the value and impact of this work in optimising our supporter strategy.”
OKO Ltd working with Alzheimers Research UK

oko services

Unlocking and applying existing knowledge

Audience mapping

Audience and stakeholder research

Lived experience research

Research among professional and business decision-makers

Segmentation and needs-based analysis

Market opportunity/growth assessments

Proposition and offer development

Go-to-market and engagement strategy

Fundraising and income strategy

Customer, member or supporter journeys

Service and experience design

Brand proposition/platform development and testing

Product proposition development and testing

Advertising concept development and testing

Information/awareness campaigns development and testing

Service communications testing and development

Strategy implementation support

Internal alignment and decision-making facilitation

Change and transformation support

Organisational insight culture

Ongoing advisory and embedded insight

market research for charities and nfps

OKO'S OWN RESEARCH

As well as providing insight to individual clients, we conduct our own research and make this available in free, evidence-based reports. Over the last few years, we’re written about issues including attitudes towards social good, donating money and time, animal welfare and the role of emotion in charity relationships.

 

If you work for a relevant organisation – such as a charity, membership organisation, standards body, social enterprise or purpose-led business – please get in touch for a list of available reports.

contact us

oko research methods

We use stand-alone and integrated methodologies. A key advantage of working with OKO is that our project management team is equally adept at and comfortable with qualitative and quantitative methods.

Desk research

Meta analyses of existing insight and data

In-depth interviewing

Paired depths/triads/friendship/family groups

Ethnography, including longitudinal research

Focus groups

Online quantitative research using client sample and an array of general and specialised UK panels

Advanced analysis, including integrating sample from multiple sources and from multiple formats into a centralised platform; advanced analysis such as factor, cluster, regression, Latest Class segmentation, CHAID and Structural Equation modelling; data visualisation and application of scoring to clients’ databases

Client workshops, including unlocking existing knowledge, insight needs analysis, insight activation, creative thinking, innovation and strategy, embedding organisational insight culture

market research for charities and nfps

our team

We combine senior insight and strategy expertise, shaped by decades of experience across agencies and client-side roles in both commercial and not-for-profit organisations. Working flexibly, we draw on a trusted network of specialists to build the right team for each project. This means you get the most relevant expertise for your challenge, without unnecessary overhead. 

Collectively, we have deep experience across insight and strategy, contribute to industry development through the Market Research Society, and have designed and delivered teaching at institutions including Lancaster University Management School.

 

Our core team remains closely involved throughout — leading design, delivering fieldwork, analysis and delivery — ensuring consistency, quality and clear thinking at every stage.

meet the team

market research for charities and nfps

why oko?

More than 95% of our work comes from existing clients and their recommendations and referrals to new clients.

We were the first ever agency to win AURA’s (Association of Users Research Agencies) Best Small Agency, the only award in our sector for which agencies cannot apply. OKO was nominated by Macmillan and voted winner in a ballot of more than 200 users of research agencies.

find out more

market research for charities and nfps

how we work

OKO is built around a modern, flexible way of working. We combine remote and digital approaches with deep research expertise and face-to-face only when it matters to deliver high-quality insight efficiently — wherever our clients and their audiences are based. This is a deliberate choice that improves the quality, reach and value of our work.

find out more

working with:

This website uses cookies to ensure you get the best experience on our website. By continuing to browse on this website, you accept the use of cookies for these purposes.

Fine by me!