meet the team
Meet the team – Our team have an average of more than 25 years’ experience in insight and strategy, including working agency and client-side in the charity sector, providing industry training via the Market Research Society and guest lecturing & insight course design for Lancaster University Management School.
Jeremy Rix, Managing Director
An industry-recognised expert in insight with more than 30 years’ experience as an agency-side consultant.
Having previously set up and sold other agencies, Jeremy established OKO to focus firmly on research for good.
Phil Codling, Associate
A senior strategist with 26 years as an internal and external analyst and consultant, including at Ovum and Datamonitor, and working on major innovations in the US for BT.
With a passion for the third sector, Phil also headed the Insight team at Guide Dogs for five years, before joining OKO.
Demetra Pallis, Associate
With a background in Social Psychology, Dee has 25 years’ experience working in insight and consulting for major agencies and data services groups.
Her keen interest in long-term business thinking and strategy has led her to post grad study in sustainability.
our recruiters
OKO works with a UK-wide team of expert recruiters who excel at taking a human approach, recruiting to specification while ensuring the experience feels safe, inclusive and warm for participants.
quantitative research
We use long-term partnerships to deliver integrated qualitative and quantitative research, and advanced analytics, including traditional and contemporary methods, machine learning algorithms, key driver analysis, choice modelling and complex multi-dimensional modelling.